This partnership announcement follows the current launch of Quatreau, Canopy’s first line of CBD-infused drinks bought within the US market, which would be the first beverage to be distributed below the settlement.
The transfer paves the way in which for distribution of CBD (and eventual THC) drinks and merchandise within the US when permissible; and was facilitated by Constellation Brands (who owns 38.6% of Canopy Growth and makes use of SGWS for 70% of its personal portfolio).
Southern Glazer’s will distribute Canopy Growth’s CBD drinks throughout seven states, with further states to observe within the coming months. Southern Glazer’s will promote Canopy’s manufacturers by means of its present industrial infrastructure, together with its e-commerce platform.
“Canopy Growth is one of the first US CBD beverage producers to access the nationwide network of a large-scale alcohol distributor to reach consumers across the US at mainstream retail stores,” says the corporate. “The agreement also showcases the benefits of the company’s strategic relationship with Constellation Brands, the global beverage leader.”
Quatreau glowing water accommodates 20 mg of US grown hemp-based CBD, and is available in 4 flavors: Cucumber + Mint, Passion Fruit + Guava, Blueberry + Acai, and Ginger + Lime. With an MSRP of $3.99 per 12-ounce can, Quatreau is described as a ‘functional zero-sugar drink that delivers a natural, low calorie beverage alternative’. The stateside launch follows the 2020 rollout of Quatreau in Canada, the place it’s now the top-selling ready-to-drink CBD beverage.