When one enters the processing facility for Shenandoah Valley Hemp (SVH) in Elkton, Virginia, the odor of cannabis is overwhelming. But, this isn’t your frat boy’s weed. At SVH, the Johnson siblings began from the bottom up, rising one of many very first hemp services in Virginia. They present a myriad of hemp-related providers, together with promoting seeds and giving rising tricks to hemp farmers within the Valley or pursuing their medical marijuana license.
Many know them from their sales space on the Harrisonburg farmer’s market the place, among the many Mennonite farmers who promote produce, Talbot Johnson has an intriguing show of smokable Cannabidiol (CBD) flower. The Johnsons are most prominently identified for his or her CBD product line known as Pure Shenandoah. They’re one of many first of their form ending the complete course of — from seed to stem to grandma’s CBD again lotion.
The story begins in Oregon when Jacob Johnson left his hometown in Harrisonburg. Then got here the invention of CBD. As publicity of CBD — or, as Jacob calls it, “diet weed” — continues to rise, Jacob determined to convey the enterprise over to the East Coast, again to his household’s farm within the Shenandoah Valley. He’s at the moment the lead grower, with a wealth of information overlaying rising methods to extraction strategies.
At first, the Johnson Siblings’ mother and father and older family members have been cautious of the introduction of CBD into their lives. Cannabis has an immense stigma hooked up to it from the 1936 propaganda movie, “Reefer Madness,” to present state and federal rules surrounding the product’s use. Its use, medical or in any other case, isn’t typically appeared kindly upon by older generations. Today, Jacob stated their mother and father and different family members, their grandfather amongst them, are enormous followers of their CBD merchandise.
Part of what makes SVH a robust beginning firm, the brothers stated, is their perception in transparency. Everything they do requires strict regulation, in order that they don’t attempt to cover any of their processes, all that are above floor. One of their central targets, they stated, is to teach the general public. Abner Johnson, the managing director, stated he’s excited to “[bring] something that’s been in the dark for so long, ultimately now to the brightest light possible.”
The brothers recounted a metropolis assembly the place a councilwoman was hesitant to simply accept their enterprise into the city, saying she was particularly frightened about kids getting their palms on cannabis merchandise. Abner recalled calling her to the facet after the assembly and speaking together with her about the advantages of the product. Their objective isn’t to vary anybody’s thoughts about CBD or power anybody to make use of the merchandise, they stated, however merely to teach the shoppers they serve and the group they impression. The brotherhood of the hemp growers is robust, they usually expressed their pleasure to convey their merchandise into the world.
“Cannabis is coming, you know,” Abner stated. “Some call it marijuana — it’s coming.”
Contact Gannon La Croix at firstname.lastname@example.org.