DENVER, May 4, 2021 /PRNewswire/ — DEFY, the world’s first mainstream efficiency CBD beverage with 0% THC, at the moment launches DEFY Water, its debut non-CBD high-performance alkaline water, solely out there in Sprouts Farmers Market shops and on-line worldwide.
Ionized with an alkaline pH 9.5+, infused with very important electrolytes and minerals like calcium and magnesium, and created in a solar-powered facility, DEFY Water was created to fulfill the rising client demand for more healthy, great-tasting, purified water, free from impurities like bisphenol A, MTBE, hormones, chlorines, and different widespread hazards and contaminants. DEFY Water is optimized for premium style and supercharged mobile hydration.
DEFY’s twin mission will not be solely to be the black, girl, and veteran owned and operated efficiency model of selection within the wellness area, it is also to provide again in really substantial methods by supporting organizations in want serving susceptible communities day by day. The launch of DEFY Water offers yet one more alternative to generate sources for these communities by following a ‘donation per buy’ mannequin whereby a portion of the proceeds from each bottle bought will profit the Center for African American Health, the National Association of Women Business Owners, and Disabled American Veterans.
Pro Football Hall-of-Famer and Co-Founder Terrell Davis, presents, “The most important thing we can do as a black, female and veteran owned and operated business is to lead by example when it comes to making strong, full-throated moves that directly empower these focus communities. As always, we’re putting our values at the center of this launch, and every entity we partner with—be it a media outlet supporting the roll out, or a premium retailer like Sprouts—was handpicked by our team because they understand and support our commitment to non-performative social engagement. That’s just as vital to us as creating a world-class beverage.”
Kim Coffin, Sprouts SVP of Nonperishables, stated, “DEFY understands that its customer not only wants a premium performance beverage, they want it from a company that embodies a real commitment to social equity and responsibility. We’re proud to carry brands that directly engage in making a better world by leading with values, and are owned and operated by a diverse team of forward-thinking folks.”
DEFY has been a trailblazer within the athletic life-style class from day one. When DEFY Co-Founders Davis, CEO Megan Bushell, and President Beau Wehrle got here collectively to launch the model in 2019, they made historical past with a first-of-a-kind THC-free efficiency hemp beverage, uniquely formulated to ship speedy restoration, enhance endurance, and reduce muscle fatigue for even the hardest athletic feats. To complement their mission, the founders got down to not solely construct a beverage model but additionally a motivational group to serve these selecting to defy limitations and encourage others to do the identical. To-date over $600,000 has been given again to DEFY’s focus communities, and the model hopes to achieve the $1mm mark by 2022.
DEFY created the world’s first THC-free efficiency hemp beverage, uniquely formulated to ship speedy restoration, enhance endurance, and reduce muscle fatigue for even the hardest athletic feats. Combining a proprietary mix of efficiency spectrum hemp extract together with important nutritional vitamins and minerals, DEFY is designed to advertise extended power, improved sleep, and sooner muscle restoration.
Formulated by a number one workforce of Ph.D. chemists and scientists within the CBD area, DEFY makes use of patented expertise to realize optimum absorption and elevated bioavailability. DEFY is proud to associate with distributors which have been granted a U.S. patent on their extraction course of that ensures 0.0% THC in all DEFY merchandise. DEFY’s recovery-enhancing performance-spectrum hemp extract is solely sourced from crops grown utilizing natural practices on licensed U.S. farms, traceable from seed to sale, and all the time full-panel-tested by accredited third-party labs. This ensures stellar style, together with most efficacy, security, and shelf stability.
ABOUT SPROUTS FARMERS MARKET INC.
Sprouts is the place the place goodness grows. True to its farm-stand heritage, Sprouts presents a singular grocery expertise that includes an open format with recent produce on the coronary heart of the shop. Sprouts conjures up wellness naturally with a rigorously curated assortment of better-for-you merchandise paired with purpose-driven individuals. The wholesome grocer continues to convey the most recent in healthful, modern merchandise made with lifestyle-friendly substances equivalent to natural, plant-based and gluten-free. Headquartered in Phoenix, and one of many fastest-growing retailers within the nation, Sprouts employs roughly 35,000 workforce members and operates greater than 360 shops in 23 states nationwide. To study extra about Sprouts, and the nice it brings communities, go to about.sprouts.com.
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